Why Customer Journeys Must Be Reimagined for the AI Era 

Need to escape the busy lunchtime crowds? Join Striim and Snowplow for a "Pub-Talk" AI Edition, a casual Lunch & Learn at Big Data London.  In The Hand & Flower Pub opposite BDL.
In this session, leaders from Snowplow and Striim will explore:

• - Why yesterday’s customer journey models fall short today.
• - How real-time behavioural and streaming data enable AI to anticipate needs and orchestrate journeys as they happen.
• - The role of data quality, governance, and context in ensuring AI-powered experiences builds customer trust.
• - A real-world example of how one enterprise is reimagining customer engagement through AI-ready data architectures.