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According to Gartner, "As data and analytics strategies mature, quantifying investments in data, and the lost opportunities of getting it wrong, are more critical now than ever before."
Read this Gartner report to learn why, "D&A leaders must respond to immediate data challenges with utilization of rigorous cost-benefit analysis, or else their programs will not mature enough to influence enterprise-level business strategy."
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Gartner Predicts 2020: Data and Analytics Strategies — Invest, Influence and Impact, Lydia Clougherty Jones, Ehtisham Zaidi, Melody Chien, Donald Feinberg, Nick Heudecker, Andrew White, Sally Parker, Svetlana Sicular, Pieter den Hamer, Mark Beyer, Guido De Simoni, Stephen Emmott, Jorgen Heizenberg, 6 December 2019
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