---
title: Set sail in Google Cloud with streamlined retail operations
---

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## Case Study

# How Macy's Streamlined Retail Operations

As retailers strive to meet the growing expectations of shoppers, they are turning to the cloud to transform their businesses and tackle opportunities in an increasingly challenging industry. From optimizing inventory management, to increasing collaboration between employees across locations and roles, to helping build omnichannel experiences for customers, Striim is working with retailers to help make the shopping experience as seamless and personalized as possible.

Macy’s, Google, and Striim work together to build cloud technology solutions to improve digital and mobile experiences, site stability, store technology, fulfillment and logistics, and integrate its front line and back office to reinvent retail.

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